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Case study · Event rentals · Social media + paid ads

From a silent feed to 53,900 views.

A regional event rental company had gone quiet online. No videos. A handful of views a day. Zero clicks to the website. In seven and a half months, we built a content engine, ran lean local ads, and turned the page into a real source of attention.

Client name withheld at their request. Results from March 1 to October 15, 2026.

53.9K
Facebook views
Up from about 8 a day before we started
22
Videos launched from zero
Not one video was posted in January or February
3x
Reach per video
63 to 193 people per video, with zero boosting
$1.98
Cost per ad click
215 local clicks from one inflatables campaign
308
Facebook link clicks
From essentially none in early 2026
2x
Social traffic to the website
Daily social sessions, confirmed in Google Analytics

The problem

The truth is, great rentals don't sell themselves if nobody sees them.

Early 2026 looked like this: no video, about 8 Facebook views a day, Instagram reach near zero, and no clicks to the website. Busy season was coming. The feed was asleep.

The big idea

Show the setups. Show them often. Put a little money behind the one that sells.

  1. Consistent publishing on Facebook and Instagram, starting in March.
  2. A short-video program: 22 videos, most under 20 seconds.
  3. A lean, local ad test on inflatables, tents and lead forms.
  4. A local audience: over half of followers live in ten nearby towns.

Before vs. after

January to February 2026 vs. March 1 to October 15, 2026, per day so the periods compare fairly.

Facebook views per day
Before: about 8
After: about 233
Facebook views per day, organic only
Before: about 8
After: about 62
Instagram views per day
Before: about 11
After: about 47
Facebook page visits per month
Before: about 154
After: about 265
Videos published
Before: 0
After: 22
Social website sessions per day
Before: 0.56
After: 1.08
Campaign spotlight

$426 on inflatables. 35,000+ views.

The best part? One simple, local ad did the heavy lifting. About three weeks in July at $20 a day.

It drove about 70% of the year's Facebook link clicks.

35,251
Views
12,874
People reached
215
Link clicks
$12.10
Per 1,000 views

What we learned

  1. Short wins. Every top video ran 5 to 21 seconds.
  2. The algorithm is a new-customer machine. 54% of video watch time came from people who did not follow the page yet.
  3. Small budgets work locally. Under $2 a click when the offer is clear and fun.

What's next

Attention is step one. Bookings are the goal. So the next 90 days are about turning eyeballs into inquiries:

  1. Conversion tracking on every quote request and call.
  2. Always-on ads instead of one big burst.
  3. Clear "Get a quote" calls to action on Instagram.

Got a big idea? Let's make it seen.

Everything you want exists on the other side of fear. Hitting "post" included. Let's build your content engine together.

Book a free strategy call